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THE JOURNEY BEHIND TARRÉ

We are Tuba and Eminé, sisters from London who grew up bonding over borrowed jewellery and shared style. From a young age, we were surrounded by jewellery that meant something – gifted gold at weddings, heirlooms passed down from our parents, and gold chains we’d save up for. In our culture, jewellery has always been more than just an accessory. It’s a way to celebrate, to invest, and to remember.

As we got older, we realised how out of reach solid gold had become. The kind of pieces we grew up loving were suddenly harder to find at a price that made sense. That’s when the idea for Tarré came to life.

We wanted to create something that still held meaning and felt luxurious but was affordable. Jewellery you can wear every day, dress up or down, and keep for years, without compromising on style or quality.

Tarré is our love letter to those shared memories and to everyone who believes jewellery should feel personal. We’re so happy you’re here, and we can’t wait for you to make these pieces your own!

OUR MILESTONES

OUR FIRST BUSINESS TRIP

JAN '25

We took our first trip to meet with different jewellers, explore workshops, and get hands-on with materials and samples. We spent countless hours studying designs, materials, testing finishes and learning everything we could about the craft behind the pieces.

We were overwhelmed in the best way. Surrounded by so many designs and ideas, we left that trip so inspired, energised, and full of vision for what would become Tarré's very first collection.

FIRST PHOTOSHOOT

MAY '25

Our first shoot was a whirlwind in the best way. We kicked off our morning with coffee fuelled chaos, unpacking boxes of jewellery and styling our first looks.

Seeing our pieces on the models for the first time felt surreal... Every shot captured the editorial feel we'd imagined for so long.

Between close-ups, retakes and styling tweaks, we had quiet moments of "we actually did this."

PRE-LAUNCH PARTY

july '25

To celebrate how far we'd come (and how close we were to launching), we threw an intimate pre-launch party with some of our favourite people.

It was the first time we got to share Tarré, letting everyone try the pieces, hear the story, and toast to what is yet to come.

We were so excited, nervous and a little emotional, but it truly felt like the day Tarré came to life.